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ABOUT EXSEDIA:

Q1: Tell me about Exsedia.
Answer:
Exsedia is an electronic design automation (EDA) established in 2003 by Razak Bahrom. Prior to setting up Exsedia, he was Director of Engineering at an EDA company in the U.S., specializing in high-level EDA products. He architected a number of the company's groundbreaking technologies as well as spearheaded the company's technology road map.

Today, Exsedia specializes in innovative solutions for digital hardware design. Its activities are developing, marketing, selling, and supporting EDA software. Along with the founding shareholders, the Company is co-funded by Asia's premier VC firm Mayban Ventures, based in Kuala Lumpur, Malaysia. Mayban's co-investor is Servis EDA Sdn. Bhd., a private IT consultancy firm specializing in GPS and GIS for public infrastructural projects.

Q2: What is Exsedia's vision / mission?
Answer:
Our mission is to deliver EDA solutions that are synonymous with increased productivity and value for investment. Given our solutions' ease of use, we see ourselves as a catalyst towards the growth of front-end IC designers. Our vision is to have our company grow worldwide in proportion to the global growth of design engineers.

Q3: What are Exsedia's unique value propositions?
Answer:
 Our value propositions are products that provide:
- ease-of-use
- clear documentation that facilitates design management and easy-to-spot errors that lead to design iteration
- increased productivity
- good value All these lead to enabling engineers to get started in producing quality designs faster and more effectively

Q4: Tell me about Exsedia's products.
Answer:
Exsedia's tools enable the design, simulation, management and reuse of IPs. Nimbus is a powerful algorithm and architecture exploration tool for modeling large-scale designs using a highly intuitive and "self-documenting" approach. It's an exploration tool that's four in one: design capture, verification, and simulation and code generation.

IPalette™ is a block based design tool for constructing large-scale system designs. It allows design managers to specify high-level system descriptions as a collection of hierarchically partitioned block diagrams, define system blocks and interconnections and decompose the blocks into lower level components..

Q5: What is the advantage of Exsedia's tools?
Answer:
 The major advantages are:
- Reduced design iteration since design errors can be easily detected and corrected
- Ease in design review, sharing and reuse due to clear documentation
- Ease in conducting architectural exploration
- Shortened learning curve for system designers

Q6: What are the typical applications of Nimbus?
Answer:
 Typical applications are:
- Highly complex protocols, such as telecommunication and networking applications
-High-performance computing - it is possible with Nimbus to implement complex algorithm on hardware in lieu of software running on high-speed computing platform. It's also a useful tool for high performance mobile computing.
-Reconfigurable computing

Q7: How can Nimbus benefit businesses?
Answer:
Nimbus™ and IPalette™ address the issue of increasing design complexity. Our tools help the design team to manage complex designs, cut down on development tools and thus development cost. Since the designs are graphical, designing and documentation is done at the same time thus facilitating the sharing and re-use of the design thereby improving productivities of the design team.

Q8: How long does it usually take to deploy your solutions?
Answer:
We have a 'plug-and-play' front-end logic design tool that is very simple to use. It basically takes about one day of learning to get used to the graphical user interface (GUI).

OUR TECHNOLOGY
Q1: What is EDA?
Answer:
EDA is short for Electronic Design Automation. It is the software that electronic engineers use to design integrated circuits or chips. The chip design process is lengthy. There are many EDA tools that are used to design one chip. This design is then given to the wafer foundry to manufacture the chip.

Let's use an analogy. Take a book: in it you will see the name of the publisher, who is equivalent to the wafer foundry. The publisher certainly did not write the story, though. In this case, the author of the story is equivalent to the electronic engineers who designed the chip. But the writer needed help in organizing his idea, proofreading and editing the story. So, word processing software is used. That software would be an EDA tools.

Q2: Explain the ASM technology behind your success
Answer:
Exsedia uses the ASM methodology in its EDA software. ASM stands for Algorithmic State Machine. An algorithm is that it is a step-by-step problem-solving procedure, especially an established, recursive computational procedure for solving a problem in a finite number of steps. It is usually implemented on a computing platform. ASM is a methodology used to describe the algorithmic behavior of a hardware circuit. So in a way, we are implementing and solving an algorithmic problem on an electronic circuit/hardware. Any complex state machine consists of two major building blocks: control and data-path. The difference between ASM and FSM is that while the basic FSM can ONLY be used to describe the behavior of the control block, ASM allows designers to design both of these blocks.

Furthermore, direct HDL manual coding requires the skills of highly-experienced HDL designers to derive hardware design from the algorithm from the system specification. This manual process is subject to human interpretation of the system specification. A tool based on ASM such as Nimbus can be used to design and verify complex algorithms and generate HDL code for later hardware implementation. These features allow users to design, document and verify digital designs at a very high level.